The title tag of a website page tells the search engines what the content on the page is about. It can influence search rankings, click through rate and user experience. In order to achieve higher page rankings, it is crucial that your website utilize title optimization effectively. Below are some suggested title SEO best practices.
First and foremost, in case you don’t already know, the foundation of good search engine optimization always starts with keyword research. And I’m not just referring to the basics, such as search volume and competitiveness of your keywords. Knowing that information is helpful, but to really leverage the value of title tag SEO to improve search engine rank you have to be clear on the priority for your keyword phrases.
In the beginning, I strongly suggest you try to rank for the easier keyword phrases first. There is far more value in being on the first page of Google for a lower tier keyword than on page three or four for a major keyword phrase.
The idea is to be on the first page of Google for as many keywords as possible. Bear in mind, it is not your website that you are trying to improve search engine rank for, but rather the individual pages of your site. That is why it is so vitally important that page content and title tag keyword sets are highly relevant. Whatever the priority of the page you’re trying to rank, put that keyword set in the first title tag position and then again in the second position, but this time try to break up the keyword set with an appropriate filler word that creates a related long tail keyword.