A lot has changed in the search engine optimization world and yet, some of the fundamentals remain the same. Well, in order to design an internet marketing strategy, it is important that you have a strong foundation to build upon.
For example, historically, keywords were targeted with the sole purpose of organic rankings. Today, that is not the case. However, keywords are the most essential part of any search engine optimization plan. Looking beyond the SEO juice they bring, keyword analysis tells us a lot about users and the why they search.
Here are a few evergreen techniques that must be a part of your internet marketing strategies:
Remove anything that slows down your site
A slow loading site has a negative impact on the overall ranking of the site. This is because user experience is completely lost. Users rarely wait for more than 3 seconds for a website to fully load. A sluggish website can be detrimental for both users and for rankings. Well, remove anything on your site such as heavy graphics or videos that slow down the loading times.
Links to relevant content only
Linking out to relevant pages is good for your site. Make sure that these pages have a higher authority level that will positively impact your rankings. Well, linking out will not take people off your page. Select your links carefully.
Write for humans first
Content is powerful – for both SEO purposes and for attracting visitors to your website. Make sure that you do not write solely with search engine optimization in mind. The content loses it’s charm and readers cannot relate to what you wish to say. Make sure that you write for your readers first.
Trustworthy sites to link to you
Build a link profile of trustworthy sites over the internet linking to your website. This helps build the authority of your website too and ensures that your rankings go higher.
Have web analytics in place
Without having a means to measure your success, any marketing strategy will fail. Hence make sure that you have web analytics in place before you begin with your search engine optimization efforts.
Meta data is important too
A well-crafted meta description can help your website because people who search get a gist of what’s on your site even before they open the link from the meta description. So create unique meta descriptions for each of the links on your web page.
Readable and meaningful URLS only
URLs that are short and completely describe the purpose of the page are easy to understand and provide enough information to search engines when they crawl your website too.
Build momentum with social sites
With search engine optimization, you cannot ignore the potential of social media. Always include a social media strategy within your SEO strategy.
Above all, ensure that your website has unique content, clear images and the right keywords included – this will definitely aid all your SEO efforts.